top of page

MY COACHING STORY
IS YOUR COACHING STORY

"My GIFT is to be YOUR GUIDE" Olly Alexander Branford

Guiding YOU to find YOUR SELF

I am Olly Alexander Branford MD, MBBS, BA(Hons), MA(Cantab), PhD.

 

How can I help you?

​

I am here to serve you. I can do this because I have walked your pathI will speak to the quiet voice inside you, with total compassion. That is the voice of your higher Self: It has been sitting on the sidelines because you simply don’t know yet that invoking & embodying your higher Self is the answer to ALL your problems.

​

What possibilities would you like to create?

​

We will ignore the loud brash voice, which is in fact your terrified 7-year old ego thinking that it has to fight for survival in an adult world, or the voice of your critical parent, that makes you feel unworthy, unloved, ashamed, and that you can’t be your true Self. You see you aren’t who you thought you were. You believed the stories people told you about you. You thought that your petrified child had to face all your problems. Together we will see that you are fearless, powerful & intuitive. You only felt afraid because you sent the 7-year old you to fight battles that the adult you no longer actually faces. You see the monster is dead: The invisible lion doesn’t exist.

​

You will realise that all your limits, your fears & doubts, are imaginary, self-imposed constructs (your ego loves fabricating those) that you can drop with ease.

​

All of your drama & problems were because you appointed 7-year old you to run your life.

 

We will awaken the higher YOU. I will be your gentle alarm clock. I will be right beside you when you wake up

​

It might be hard to take it all in in one go.

You might not be quite ready to wake up.

There are three reasons for this:

​

1. The childhood trauma that we had wasn't seen as trauma by us or society - but sacrificing your authenticity, the real you, for attachment to your parents, to get their unconditional love was a matter of survival for the 7-year old you. And it still is: That's why your only focus is achievement. It's a matter of life and death for you. What does real epic success, creativity, true abundance, and manifestation mean to you? Not your parents or your 'inner critic'?

​

2. 'External validation addiction' is cherished and encouraged by society - our choice of 'drug' was achievement and we were given it in spades because we could take it. But you don't want to live other people's dreams any more any more: It's time to live the life of your dreams.

That's why you are reading this...

​

3. 95 percent of us are asleep. Until we get a glimpse of the Truth, not the story of fear and shame that you tell your Self, do we begin to want to wake up. The choice is perish or flourish - I chose the latter. Which do you choose?..

​

We will have conversations from BEing to BEing. These conversations will shift your perceptions, and you will change your life to the one of your dreams.

 

You are uniquely talented, magnetising, epic, loved, limitless, abundant, full of wisdom, and yet humble. You just don't know it yet. But you will...

​

My purpose is to guide you to deeply seeing. knowing and loving the higher YOU through expanded consciousness, radical compassion, deep authentic connection, Self-acceptance and total presence. You will move from living from fear to love, flow, peace, and ease. Ease is not your enemy. Flow is your friend.

​

The question I ask you is: "Will your higher YOU, hire YOU to run your life, or will you continue to hire the petrified 7-year old you?"

​

Are you ready to take the Hero's Journey?

​

I am a full time Life Coach specialising in Transformative Life Coaching, helping my clients throughout the world to achieve their personal and professional goals. I have written the Ultimate Guide to Transformative Life Coaching (TLC). It's all about you. That's why my coaching story is your story. The essence of my work is to facilitate self-growth by helping you identify the limiting beliefs in your life, so that you can overcome them with confidence, in particular by discovering and harnessing your core values, strengths and your wisdom. I specialise in creating personalised plans and providing tools to guide you forward, achieve your desired goals, and transform your life with integrity into alignment with your purpose and authenticity. I will signpost resources to you as we go, based on every turn of your own life journey.

​

I have several life coaches and Transformative Life Coaches myself, and can attest to the power of coaching in creating laser focussed presence and listening, self-directed, coach-guided, crystal like clarity, deep personal transformations and even Enlightenment. I believe in coaching, and am truly passionate about what it can do for you too. Everyone benefits from having a coach. I have extensive experience coaching coaches, those who are in recovery, post trauma and after addictions of all types including external validation addictionworkaholism coaching, and all of you who don't fit into these categories, but who are lost or stuck in your life or work. The deep character transformation from coaching positively impacts all areas of your life, bringing excited serenity, flowing creativity, peace, love, boundless energy, and joy.

 

Do you wake up every day experiencing joy? If the answer is no, then TLC is for you.

​

Paul Coelho wrote in The Alchemist “And, when you want something, all the Universe conspires in helping you to achieve it... It's the possibility of having a dream come true that makes life interesting... The simple things are also the most extraordinary things, and only the wise can see them... Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own... Remember that wherever your heart is, there you will find your treasure... People are capable, at any time in their lives, of doing what they dream of.” Coaching will alchemise your world.

 

Only a small minority of you (as little as 13%) are happy with your work. Most of you are unfulfilled, chronically stressed in miserable environments, feeling empty and resentful. Why? Because the majority of people are not aligned to their purpose in life and are addicted to external validation. There is a great deception across the globe, a real-life matrix, the Hustle Culture, which is defined as the state of overworking to the point it becomes a lifestyle, where hard workers such as you are actively exploited, perhaps for some, or even for many,  with a lack of compassionate leadership. Despite extensive training and qualifications in some highly regarded professions over 50% of you are experiencing burnout. Ten percent of Americans are workaholics, a genuine behavioural addiction, which shares the same causes as all other addictions, namely feeling fear and toxic shame as a result of childhood trauma, resulting in a deep feeling of unworthiness, and a disconnected society. The ultimate consequence is dis-ease and death. You have an existential angst that sits there. It weighs heavily on your chest: Don't confuse it with energy and drive. The ego, which is not the real you, needs external validation and success as a way of numbing your painful internalised emotions: These emotions are buried alive. Dale Carnegie said "The deepest principle in human nature is the craving to be appreciated." We are not given a programme for living. And we are rewarded for our addiction to external validation. Isn't the only validation that you truly need to be epic your own and that of your loved ones?

​

75 percent of superachievers have suffered childhood trauma before the age of 7.

50 percent of those who have suffered childhood trauma develop addictions - are you addicted to external validation or work

It's an epidemic; no, a pandemic: It's the human condition. Together we will show you radical self-compassion.

​

Overachieving is a trauma response: It's a condition. It's the curable childhood curse of the prodigiously capable. For a society that rewards accomplishments, we need to take a hard look at the costs. We are ‘insecure overachievers’: exceptionally capable and fiercely ambitious, but driven by a profound belief in our own inadequacy. We feel unworthy to the core. According to the Wall Street Journal, a study of 400 people has shown that 75 percent of overachievers have suffered childhood trauma. This is not widely known. According to the landmark book "The Body Keeps The Score" by Bessel Van Der Kolk, nearly half of trauma survivors numb their feelings with addiction. This has been well documented in the scientific literature. Superachievers numb our pain with work addiction - addiction to external validation through our many successes. We become number one in any role we undertake. This drives us to achieve beyond all the competition, so people love to employ us. But it's not a question of if you will burn out and crash, but when. And then our employers drop us like a stone and hire the next superachiever that comes along. And we are legion.

 

You feel lost or stuck. I share your pain. I share your vulnerability. I share your openness. This is not who you are. This was not your purposeWhat you think you want is really not what you want. When you have it all in this matrix, have achieved all your goals, and you find your soul crushingly depressed, this is the bleakest place to arrive at. Don’t sit in a malaise. Bigger and 'better' just won't do it any more. Trust me, I know. The system is broken. You are not broken. You are whole and unbroken, you just feel broken. The first thing to do is to turn inwards: Pablo Picasso said “The meaning of life is to find your gift. The purpose of life is to give it away.” Once we find these through coaching we will go all in. Deepak Chopra said "We feel an intense need to control things. We feel an intense need for power. This kind of power is not the pure power of pure potentiality, which is true power. If you didn’t have fear you wouldn’t feel the need for control. The internal reference point is the ego. It is not who you are. It is your social mask: It is your social mask that wants approval. Your true Self is not fearful of any challenge. Your true Self feels that it is beneath no one. Yet it is humble. It draws people to you. It comes from being in the state of Grace. Pure consciousness is pure potentiality. It is the field of all possibilities and infinite creativity. This is your own Self." You are unique and have unique talents.

 

I have been where you are. For 46 years I did not know that I did not know who I was or what I wanted. It has taken me five years to figure out exactly who I am and what I want. I want to serve you. My PURPOSE is to serve you. In the iconic film The Matrix there is a choice between the willingness to learn a potentially unsettling or life-changing truth by taking the red pill or remaining in contented ignorance with the blue pill. I took the red pill so that you can too. What is your purpose? I have devoured philosophy, timeless truths, positive psychological approaches to coaching, and much more, so that I can signpost you and gently guide you on your own journey of discovery into your self. We are going to crush this. We won't be armchair quarterbacks. We will go all in. With coaching, I will be your guide to awakening your true Self, with limitless possibility, wisdom, abundance and flow. NO more misery. When you get lit up by something do it. NOW. Start what you want right this minute and you will get what you want. With coaching we will bring clarity to who you are. You are a human BEing, not a human doing. Human consciousness is the most powerful force in the Universe. Don't play small - it's not for you. Don't defer your life. Still want to take the blue pill?

 

 If we do this right, through TLC, this will be the biggest experience of your life: It will change your life. I will be your guide for you to go inside and create a world that is for you. You built The Wrong Tower: A house of cards with no foundations. Do you feel it toppling? It's time to take the pill of knowledge and free your mind. Take consciousness and bring it inside. It will guide you. You will no longer need external validation by people, places, events, or things. When you are unhappy you can either just learn to be happy: But you tried that: Or you can tear it down. You need to figure out what you want before creating your dream life. You need to learn to look inside and love your Self (note the capital S) unconditionally. That is the journey of transformation. Joseph Campbell said in the Hero's Journey "Where there is a way or path, it is someone else's path. You are not on your own path, your potential. The Self is the whole range of possibilities that you have never even thought of. It's not to your advantage to have taken a PhD because of the things that they do to you to get you into the slot that they want you in. The fundamental human experience is that of compassion. Follow your bliss. If you do follow your bliss, you put yourself on a kind of track that has been there all the while waiting for you, and the life you ought to be living is the one you are living. When you can see that, you begin to meet people who are in the field of your bliss, and they open the doors to you. I say, follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be. If you follow your bliss, doors will open for you that wouldn't have opened for anyone else.”

You will realise you already have everything you want inside. Why look for bread crumbs outside of you when you already have a banquet right next to you that you just can't see yet? 

Anthony De Mello states "All is well."

You will build rock solid foundations, access limitless energy, and the passion to attract and create the business, relationships and life that are in line with your purpose. Your goals are not big enough. You will have goals so big that you don't know how to achieve them right now. If you can do it right now then it's a task, not a goal. Tasks are not goals, they are mundane, wearisome, earthly, routine. You have had enough of that. Do you want more of the same? When you can dream big enough it will be a goal, achieved through TLC, where the outcome has the opportunity to be epic. Every ceiling will become a new floor. Neville Goddard said "Man's chief delusion is his conviction that there are causes other than his own state of consciousness." Are you ready to expand your consciousness for your cause?

Email me for a free connection call, and then a free experience of coaching.

​

What is your purpose?

What are the possibilities that we can create for YOU?

 

"With our thoughts we make our world." Buddha

“I believe that the very purpose of life is to be happy. From the very core of our being, we desire contentment. In my own limited experience I have found that the more we care for the happiness of others, the greater is our own sense of well-being." Dalai Lama

"My work is to guide you to raise your own conscious awareness to the level that you want to achieve." Dr Olly Alexander MD 

​

My core values are compassion, joy, love, peace, authenticity, openness, purpose, service, and abundance.

What are your core values?

​

For my recommended reading list into waking up and living your dream life and my review of those books click here:

​

Click here for my glossary of transformative terms

​

I have a Bachelor's degree in Natural Sciences from Trinity College, Cambridge; a Master's Degree in Philosophy from Trinity College, Cambridge; a PhD Doctorate in Scientific Research from University College London (UCL); and a Medical Degree (MD/MBBS) from The Royal Free Hospital School of Medicine, London. I have published over 50 peer reviewed scientific journal articles and am the author of several scientific books. I have been awarded my Diploma in Transformative Life Coaching in London, which has International Coaching Federation (ICF) Accreditation, as well as the UK Association for Coaching (AC), and the European Mentoring and Coaching Council (EMCC). 

Here is my book chapter about me. My vulnerability is my strength, and it will invite you to open up to your Self.

​

I have been on my own transformative journey full time for over five years and I am ready to be your guide to you finding out who you really are and how the world works. I have written 400 articles and an eBook to guide you on your transformative journey, which are all available for free on my website.

​

IMG_4813.jpeg
bottom of page